Plastic coffee cup lids may soon become extinct.
By Louis Postel
400 billion
world-wide.
300 billion in the US
alone. 300 billion per year. What would one do without disposable coffee cups?
Trouble is: they’re not that disposable. If you really want to be righteous the
plastic lid has to go into the plastic bin for recycling while the paper part
needs to be separated into the paper bin. It’s a lot of work, a major time
factor in the millisecond coffee breaks allotted in offices of the new
millennium.
All that traipsing
back and forth to various recycling bins is enough to make the world’s hurried
billions to want to flip their caffeinated lids — or, worst case: roast like a
bean in Litter Bug Hell for a billion and one eternities.
But, hold on, there’s
hope!
Two years ago, architect
Peter Herman recalls how he began each day toting a ceramic mug from his former
home in the Bay Area to a nearby Peet’s coffee shop. “Bringing in our mugs is
what we all did to be green,” he said. He vowed at the time that were he ever
forced to break down and use a disposable cup at least he would crush it up,
thereby reducing the amount of landfill required to accommodate one the 400
hundred billions trashed. If we had a window on him prior to his moment of
discovery, we would have seen him playing with the cup, slowly, meditatively
crushing it before going to work designing research labs and medical schools.
The AHA moment finally
came to him at a Peet’s in Boston where he had just moved: what if he could fold the cup in such a way as to make it spill-proof,
but also with a spout? Wouldn’t this completely do away with the need for a
plastic lid? How many tons of trash would a lidless cup eliminate from our shores?
He kept folding, this way and that. Not only would such a cup save mountains of
plastic, a paper spout would allow him to drink the last ¼ cup rather than pressing
his proboscis onto a flat lid!
Many folds later,
Herman had still not worked out the complex perforations in the folding
process.
An
architect, as opposed to an industrial designer, cup manufacturing was a little
out of his line. Even culturally, the project seemed like a long shot. Wouldn’t
this be something that the Japanese could work out? Their packaging is so far
ahead, their ingenious origami paper folding so much a part of their DNA.
“But
I just kept at it,” says Peter, who left off folding in real life and started
folding virtually with the advanced 3-D modeling software in his office. Thousands
of permutations later he had it: The Compleat Cup (many patents pending). A
paper cup with a spout that actually tightens as you hold it can be used for
any liquid, not just coffee: motor oil, hot sake, a blueberry mojito.
Next
step: finding a manufacturer able and willing to fold millions, possibly
billions of these containers. First adopters of the cups — potential retailers
such as Peet’s, Starbucks, and Burger King need to be guaranteed they’re not
going to run short.” As the cup’s unique silhouette becomes a key element in
the adopters’ very green, very innovative brand image, those retailers can’t simply
ask customers to bring in their mugs from home until they get another shipment
of Herman’s thingamajigs.
Once
supplies of are lined up along with first adopters, the dilemma over where to
toss one’s cup may finally be resolved. And Litter Bug Hell may actually feel a
bit lonely.
